B ONE SOUL
Young people ranging in age from 10's to 20's, who show great interest in American street culture such as hip hop music and dance, as well as people who have such a mindset.
The print design is inspired by popular arts and street arts of the late 1900s. It features bright colors and very stimulating log graphics. These graphics as well as the brand icon are established as the B ONE SOUL icon. The identity of a dynamic brand is casually displayed with decorations such as stickers and embroideries skillfully incorporating the sharp colors and patterned fabrics.
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